Purpose for your organization is one of the key drivers for attracting new talent.  Purpose has benefits in terms of the work experience. A study by Northwestern University found when companies had a greater sense of purpose, their employees reported their work was more meaningful.  We thought it might be useful to assess your progress according to an article on the importance of purpose in Forbes. 

Is it clear to you and to your employees what your organization purpose is? Which of the following key actions has your organization taken to increase the understanding of your organization’s purpose?

• Clarify your purpose. Have you stated your purpose? Can you identify what differentiates your purpose and what makes your contribution to it unique.
• Articulate your purpose. Organizations should communicate purpose broadly and regularly reminding people about why the organization exists and what they seek to accomplish so people have a line of sight from their work to the importance of the organization’s work overall. 
• Use purpose choose your direction. Purpose should help define strategic choices.
• Refresh and renew your purpose. It is helpful to determine if you have been achieving your purpose and the results you are getting toward your purpose.

People and organizations will be happiest and most fulfilled when choices and actions are aligned with a clear purpose. Hire Outcomes HR works with clients to create a strong presentation of their organizations purpose. This is part of the quality characteristics for higher outcomes process we use. This helps to create a meaningful employer profile. To create a profile, we assess, confirm and document the culture of your organization. 

Source:

The Power Of Purpose And Why It Matters Now (forbes.com) The Power Of Purpose And Why It Matters Now (forbes.com) The Power Of Purpose And Why It Matters Now (forbes.com) The Power Of Purpose And Why It Matters Now (forbes.com)